Counterforce-One

Community Resilience to Health Misinformation among Gay, Bisexual, and Other Men who have Sex with Men (gbMSM) Using Reddit

A computational machine learning and network analysis project, powered by Counterforce technology, analyzing how online communities respond to health misinformation in LGBTQ+ digital spaces.

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Featured Case Studies

Four carefully annotated posts demonstrating different types of health information challenges

Key Findings

Preliminary insights from analyzing 11,000+ comments across health discussions

Communities Self-Correct Effectively

Even posts with 2,000+ upvotes receive constructive criticism. The "U=U" post shows accurate science reinforced by community adding context about trust and adherence.

Impact
Community adds protective context to health claims

Subtle Misinformation is Challenging

The "HIV is life altering" post contains real science with legitimate citations, but alarmist framing suggests treatment failure.

Impact
Hard to debunk "partially true" claims - mixed community response

Peer Support Networks Are Powerful

30+ year HIV survivors mentor newly diagnosed individuals, combining practical advice with emotional support.

Impact
Knowledge flows naturally through community relationships

Knowledge Gaps Persist

PrEP/condoms discussion reveals some don't know PrEP only prevents HIV. Community self-educates about drug-resistant gonorrhea.

Impact
Ongoing health literacy need, but community fills gaps

Methodology

A multi-stage research pipeline combining automated analysis with human expertise

Data Collection

  • Reddit API (PRAW) for public health discussions
  • PostgreSQL with pgvector for semantic search
  • Multilingual content support (4 languages)
  • Time period: 2024-2025

Classification

  • LGBTQ+ content classifier
  • Health misinformation scorer
  • Language detection
  • Vector embeddings for similarity

Network Analysis

  • User interaction graphs
  • Community detection algorithms
  • Centrality metrics for knowledge brokers
  • Reply relationship mapping

Human Annotation

  • Ground truth dataset (4 key posts)
  • Accuracy labeling
  • Severity assessment
  • Community response coding

Technologies Used

PythonPostgreSQLpgvectorNetworkXPRAWTransformersSentence-TransformersPlotlyNext.jsTypeScript

Research Roadmap

Clear milestones for expanding this research

Short Term (2-4 Weeks)

  • Annotate 20-30 posts for robust ground truth
  • Train ML classifier on annotated data
  • Expand network analysis to all 30 top posts
  • Calculate inter-rater reliability

Medium Term (1-2 Months)

  • Temporal analysis: how does misinformation spread over time?
  • Knowledge broker analysis: identify key educators at scale
  • Intervention design recommendations
  • Cross-community comparison

Long Term (3-6 Months)

  • Cross-platform comparison (Reddit vs other social media)
  • Automated early warning system for misinformation
  • Partnership with public health organizations
  • Academic publication and conference presentations